I build fintech and eCommerce products people trust with their money.
7+ years in product across trading, onboarding, payments, marketplaces and logistics, for teams in the UAE as well as globally.
Case studies
Faster, compliant client onboarding with automated KYC
Integrated a third-party KYC/AML provider and rebuilt the onboarding journey, securing a new regulatory licence and lifting first deposits.
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Rebuilding hmarkets.com in 8 languages
A new multilingual website with AI translation and region-aware content that lifted onboarding conversion by up to 40%.
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Redesigning gant.ae and expanding across the Middle East
Redesigned the GANT store on its existing platform and opened it to shoppers across the Middle East with cross-border shipping.
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Launching Amal, a marketplace website and app built from zero
Built the Amal website and mobile app from scratch, covering a wide catalogue, payments, logistics and customer service.
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Logistics as a Platform at Snapdeal
An in-house logistics platform, with technology built internally and delivery staff outsourced, handling around 100,000 shipments a day.
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